We anonymize client names by default. Every number here is real — verified against contracts, pipeline reports, and client-provided outcomes.
Challenge: A mid-market cloud SaaS company was losing competitive RFPs — no internal proposal team, inconsistent formatting, weak executive summaries that didn't set a win theme. They'd lost 4 of the last 5 bids they expected to win.
Our role: Took over the full RFP response process — compliance mapping, writing, design, and review — across 4 deals over 6 months. Built a reusable content library that cut their per-proposal effort by 45%.
Result: Won 3 of 4 bids. Total contract value $2.1M. Average proposal quality score (as rated by clients' procurement contacts) improved from 62% to 91%. Content library now supports their internal team on ongoing bids.
"We went from dreading RFPs to treating them as a competitive advantage. They run our entire response process now and the quality difference is night and day." — CEO, Cloud SaaS Company
"They handled the BD legwork and the heavy government RFP writing simultaneously. It felt like having a VP of BD on call — except they actually delivered." — Head of Growth, Cybersecurity Firm
Challenge: A B2B cybersecurity firm needed to build top-of-funnel pipeline for a new product line and respond to a large federal RFP — simultaneously, with a 10-week timeline and an internal team stretched too thin for either.
Our role: Designed and executed a multi-channel outbound campaign (LinkedIn + email) for the commercial pipeline. In parallel, wrote the technical and management volumes of a 120-page government RFP with full FAR compliance.
Result: 47 qualified meetings in 10 weeks. 3 enterprise pilots started. RFP submitted on time, 100% compliant, currently in evaluation. The commercial pipeline is now managed by a trained internal SDR using our playbook.
Challenge: A logistics startup needed a working software prototype inside their proposal to a Fortune 500 prospect — in 8 weeks. They had two senior engineers and no proposal experience. The competitor field included two established firms with large in-house teams.
Our role: Built a functional MVP (React, Node.js, PostgreSQL) while simultaneously crafting the proposal narrative, executive summary, and pitch deck. One team, one workflow, one deadline.
Result: Proposal won against 2 larger competitors. The working MVP was cited by the procurement team as a deciding factor — it removed the "can they actually build it?" risk. Total deal value: $480K first year, with a 3-year renewal option.
"One team, one workflow. They built the product and told the story. The fact that we had a working demo in the proposal — that's what won it." — Founder, LogisticsTech Startup
"We finally have a predictable pipeline. We know exactly how many outreach messages equal a meeting, and a meeting equals a deal. Worth every dollar." — VP Sales, B2B SaaS Company
Challenge: A $5M ARR SaaS company had inconsistent outbound, no repeatable sales process, and a stalled pipeline. Their ICP was "CTOs at tech companies" — effectively targeting half the internet.
Our role: Redefined the ICP based on interviews with their 10 best customers. Set up HubSpot from scratch, built multi-step email sequences, launched LinkedIn outreach. Trained their internal SDR on the system we built.
Result: 32 qualified meetings in 8 weeks. 2 enterprise deals closed worth $140K total. Delivered a documented sales playbook the team still runs independently 12 months later.
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